The Process

One of the capstone courses in the VCU Fashion program is FASH 440, or Line Development. It is one of the most challenging yet rewarding experiences a VCU fashion student can endure as it combines all of the industry knowledge we acquired over three and a half years. Akin to the Met Gala, each semester, a different theme that the project revolves around is selected; the theme during my term was “Mass Market: Aged.” As mentioned above, each team had to select a mass-market brand known for their denim, and create a line revolving around the theme, with the “Aged” part being up for interpretation. My team and I chose Lucky Brand! Moreover, the Line Development class is sponsored by Cotton Inc., one of the leading innovators in the textile industry. As a result, my team members and I had the chance to experience what it takes to create a clothing line from start to finish; between figuring out which fabric technology from Cotton Inc. best fit our consumer to crafting the marketing materials for a celebrity collaboration for our line, the lessons I learned during this course are some that I will take with me throughout my career.